I think we can all agree that instagram is powerful. We’ve all been influenced one way or another by things we see on instagram, and i find a lot of inspiration on there for homeware, holidays, and, most importantly, fashion. Most of my outfits are tailored to the ‘gram.
Fashion is everywhere on instagram, mostly fast fashion, and it’s difficult to avoid the latest trends if you want to go your own way with your style. There will always be something that you see from Topshop and think, ooh, i quite like that…
My mindset towards fashion and instagram fashion culture has changed dramatically over the past few months. It started with a 10 week fashion detox, and peaked at me losing my job and not being able to afford to buy new clothes anymore.
Being forced to give up my awful fast fashion habits means i think more about what i need; i now shop more sustainably and a lot of my clothes are secondhand. It means i can’t make money on affiliate links, but i would rather promote sustainability.
The issue with the instagram fashion culture is that nobody wants to repeat outfits. I tweeted once that the key to nailing instagram is to never repeat an outfit, or post three photos in a row of the same outfit. We can’t carry on like this.
It promotes such an unhealthy mindset towards shopping, especially if you are also a blogger/instagrammer. I’m guilty of having admired those instagram accounts and feeling like i couldn’t go shoot photos without something new to wear. It ruined my bank account and my mind.
My worst nightmare last year would’ve been having to recycle the same set of photos for longer than a week. I would go shoot new outfits every weekend just to have something fresh and i’m not gonna lie, it broke me.
Even now, i feel like if i don’t consistently have new outfits and new content, i’m going to fall behind. But i’ve realised i hate it and i don’t want to be like every other fashion influencer – it’s not sustainable, and sustainable fashion is something we need to promote a lot more.
I do still shop at fast fashion stores occasionally, but i want my focus to be more on sustainable, secondhand fashion. Outfit repeating happens – why should we hide it on instagram? Encourage people to rewear or restyle their existing clothes, not spend a ton on new ones.