It feels like with every month, there’s something new i’m learning with blogging/instagram and something that takes me by surprise. It’s a tricky path to navigate and once you start trying to earn from it, it’s a minefield.
There’s so much to get wrong. So many things i’m trying to remember and trying to learn from. One of the things i find the hardest is knowing how much to charge, and how to ask for money without seeming cheeky.
I thought i’d create a post about what i’ve earned so far from my instagram – i don’t get any sponsored posts at the moment although that’s something i’d love to start doing. I’m not sure how to crack that market yet.
Anyway – i would’ve found something like this really helpful when i was first starting out because i didn’t have any idea how much to charge, and i still don’t.
how i ask for money
So, let’s get straight down to it. How to ask for money. Half the paid collaborations i got last month were because i asked if they had any budget, it’s as simple as that. I’ve worked out that most brands will try their luck at gifting first, they won’t always ask for your rates.
I was too afraid to ask for the longest time, i felt it was too cheeky and i wasn’t good enough, everything like that. And then i saw someone else being paid for a collaboration i had done on a gifting basis. And oh man, i was livid.
That spurred me on to ask almost everyone who emailed me if they had a budget available. Sometimes i’m happy to work on a gifting basis if i really love the brand, and sometimes i’ll say yes even if they have no budget. Totally depends on the brand/product.
The way i word it is “do you have any budget available for this campaign?”. It’s so simple, it’s not cheeky, and it leaves room to still accept if they say they don’t have any budget. I normally pop this at the end of my first email and go from there.
I have a very strong suspicion that i’m undercharging but i genuinely have no way of knowing. People don’t talk openly about their rates, so i’m opening up about mine in the hope it opens up more of a conversation.
I’m also hoping someone tells me that i’m undercharging and advises me on how much i should actually charge. I have no idea how i worked out my rates. In all honesty, i’m so bad at math that i believed i was charging 10% of how many followers i had, because i read that somewhere. I am not. I suck at maths.
So, last month, i charged £100 per grid post and £20 per story post. Since then, my following has grown by almost 1k meaning i’ll likely up it to £120 per grid post and £30 per story post. At this point, i don’t feel like asking for any more would be successful.
what i made in october
I’ll preface this by saying only one of these collaborations has actually been paid, i’m waiting on shooting two and i’m sending off the invoices for another two this week. It takes bloody ages to actually see any payout.
Overall, i will have made £750 from my instagram from 6 paid collaborations. The rates range from £100 to £160 and although it’s not as much as i would’ve liked, it’s a very good start. It’s almost double what i made when i worked in retail which is not bad!
The scary thing is, i don’t think November will be even nearly as successful. I don’t like how there’s no stability with earnings, there’s no payday, the money just comes in whenever they want to pay you.
I’m really keen to start up a conversation about this, so please message me or leave a comment so we can chat about rates and earnings within blogging and instagram. I think it’s important so that people don’t sell themselves short.
I can’t understand why most influencers are so secretive about what they charge. If anything, you’re harming yourself, because if 4 influencers with the same amount of followers are you are charging £200 less per post because they don’t know their worth, it’s likely the brand will curse you out for charging so much.
Knowing what to charge is the most difficult thing i’ve found with this. I love creating images i’m proud of and working with brands i know and love – i just wish i knew if i was getting it right or not.