Instagram presets are all the rage right now – everywhere you look, someone is bringing out a beautiful new preset available for you to buy and transform your own Instagram. In a world full to the brim of bloggers, creators and general instagrammers, it’s hard enough to stand out without jumping on the preset bandwagon and editing your photos the same way as everyone else.
There’s been a few times that I’ve debated buying a preset. There are a lot of beautiful ones on etsy and a few of the people I follow have created their own presets available to buy. I always do the exact same thing; I check to see how real people have edited their photos using the presets, I check the price, check photos AGAIN, and then click off. I can’t shake the feeling that I’m a fraud if I use them.
The key to cracking Instagram is individuality. People follow you because they enjoy what you do and how you do it. Instagram is so over-saturated with content that it’s difficult to stand out anyway, would using presets not hinder that growth? You shouldn’t want your content to look the same as everyone else’s.
I don’t think using a preset makes you a fraud. I think creativity manifests itself in different ways, and if creating presets isn’t your forte, why not buy one? With small tweaks and different content, a preset can look entirely different on each persons feed. With millions of users on Instagram anyway, no feed is likely to be entirely unique.
I have nothing against instagrammers who use presets.
We’re all just trying to find our feet and navigate the difficult world of social media.
But that still doesn’t stop me feeling weird about buying them. I think about how much easier it would be to just have a preset, how put-together my feed would look and how much I struggle with editing every time I sit down to do it. It’s not my strong point, and as my Instagram journey shows, I never settle on a colour theme for long.
Instagram is whatever you want it to be. If you want to support other creators by buying and using their presets, absolutely do it. If you want to be more individual and develop a new editing style every few months, do it. Different strokes for different folks.