I ramble on about the Instagram algorithm a LOT. It really bugs me, and Instagram in general bugs me because I have no idea what I really wanna do with it. I always say to Max that my photos have to be spectacular and different but I don’t really know how to go about doing that.
Earlier this week, I did something maybe a little stupid but necessary for my own peace of mind – I made a second Instagram. A way more personal one, full of photos that I love and enjoy looking at but that don’t necessarily fit with my blog Instagram. It probably seems like a crazy move for some people, and even I think it’s a little stupid myself, but it’s what I needed.
I’m starting to see my blog instagram as a business rather than a platform for me to share cool selfies. Not everyone sees it like this, and that’s totally fine because your instagram is a place for you to share whatever you like. Sharing everything on that one account didn’t sit right with me, it felt like too much and it wasn’t the kind of look i wanted to go for.
So, i’ve made another one! A place where i can share whatever i like and not have to worry about filters, hashtags and whether or not it fits with the rest of my content. I can post whenever and whatever i like, not worry about how many followers i have, and get back to enjoying instagram for what it was made for.
I’ve set a lot of goals for myself and my blog instagram – i would eventually love to make more money from it and if i don’t start treating it as a business venture, i don’t think i’ll get anywhere. I’ve swapped back and forth over the years between seeing my blog as my business and seeing it as a platform for fun, and to be honest, i’m still not entirely sure what it is.
I don’t make any money from my blog, i make a pittance from my instagram on rare occasions, but if i’m serious about full-time blogging or even an extra side income, something has to change. I was getting increasingly stressed because i didn’t have a platform to post fun and cool things and it was ruining instagram for me.
I get too bogged down with the algorithm and obsessing over how many followers i have, so it’s really nice having a place where i can go now to just enjoy posting photos.
It definitely feels like overkill, and i know some people will think it’s completely ridiculous because there no rule about what you can post on instagram, but i just knew i wouldn’t be okay with having everything on the one account. It’s too stressful for me; i’m a bit of a control freak and having already established a theme, there was no going back.
Now, i have an account where i can post beautiful photography, ads and outfit photos that go with my blog; and an account where i can post selfies, food photos and beautiful scenery. I couldn’t combine these things in my head or on my instagram scheduling apps, so it was time to start fresh.
If you want to follow my main instagram, you can do so HERE, and if you want to follow my personal instagram, you can do so HERE.