It’s been over a year since I wrote the original bloggers in the media post – it was the first ‘lifestyle’ post that I was really proud of and did considerable research for. It really sucks to say that nothing has changed since I wrote that post, and things have only gotten worse in terms of how bloggers, youtubers and influencers in general are treated.
Print magazines seem to be intimidated by bloggers. Magazines were the first port of call for all of us when we were pre-teens – I read Shout magazine religiously and [cringe] was even featured in it reviewing mascara when I was 13. I trusted the product recommendations and was heavily influenced by the styles shown. This was obviously before any kind of blogging or YouTubing was a thing, and now my beloved Shout magazine is no longer in print. Is this a direct effect of the growth of blogging? Maybe. I trust a bloggers review now way more than I trust a magazines.
Vogue is one magazine that seems to be salty about bloggers. No idea why, Vogue is the holy grail for a lot of fashion bloggers – whether they read it or use it as a prop, Vogue sales aren’t exactly depreciating to the point where the magazine is pulled off the shelves. They’ve branded bloggers as “heralding the death of style” and we can’t even call ourselves bloggers anymore. “It’s all pretty embarrassing – even more so when you consider what else is going on in the world.” They claim we don’t use our platforms or our influence for good, we don’t talk about the issues that matter. I, personally, don’t find this to be true and see influencers talking out about a lot of things that matter – Black Lives Matter and #MeToo, to name a few. These things are difficult to talk about, especially if you have first hand experience with some of them.
Everyone knows about and followed the Moose Cafe/Elle Darby drama. Even people that don’t particularly care still had something to say about it, and the hatred likely stems from a misunderstanding of the industry. The whole thing was ridiculous, pathetic, and a call for attention by the cafe. The hardest part for me was reading all the horrible comments about Elle – she had no right to pitch to them, she should get a real job, even death threats. Everyone seemed to favour the cafes side of the argument, despite the fact there was no need to call her out publicly just for the sake of a few RTs. But of course, this is the digital age and nothing is kept private. The only aspect of fault that lies with Elle was she reached out the wrong company. They were known for calling people out and had angered vegans in the past, whilst continuously making fun of them to this day. Not the right company to pitch to, still not her fault, doesn’t help with the already very real fear surrounding pitching to brands.
The hate that established bloggers and YouTubers get just seems to increase every day, and nothing stops it. Lydia Millen is one that just seems to be hounded by trolls every day and nothing she says or does relieves it. Anna Saccone recently spoke about her experience with the trolls her family suffer with – these people send social services round to their house, contact their children’s schools and doctors surgeries and turn up at their house. It’s not right, and given the increasing popularity of social media, it’s astounding there’s no tighter laws in place. As I said in my be a nice person post, Katie Price is advocating for stricter laws on social media hate. Speaking out about it doesn’t stop it, ignoring it doesn’t stop it, what are we supposed to do?
It has lasting effects on people; it’s rare that I’ll be scrolling on the comments section under a video and not see at least one hate comment on the first page. What someone else does as a job should not be an issue to anyone but that individual – it’s about time these close-minded people start to realise that it’s not the 90s anymore, and people can make money from social media. Unfortunately, these people just don’t want to know. They seem more than happy to just sit in a little bubble of anger and provoke themselves by following and watching content that they hate.
Zoella is a social media lady who is permanently in the media for doing something wrong, it comes with having as a big a following as she has. The tiniest issue is blown up into something unimaginable and it’s extremely unfair that every move she makes is scrutinised. When writing her novel, she made it public that she was getting help with it because she’s not a writer, yet she was slated for using a ghost writer. The advent calendar thing? Ridiculous. Yea, she kinda fucked up there but the whole thing escalated to ridiculous heights. We did get a few funny unboxing videos though, that will probably live on in my Favourites forever.
Youtuber merch in general gets a very love/hate response from everyone, and it’s reached the stage now where other youtubers are hating on it. We get enough hate from outsiders, we can’t start picking apart our own kind! I will admit I’m not sure about influencer merch, most of the time it is overpriced and just a small logo on a hoodie or tshirt which passed can exploit their young viewers, as they save for months to be able to afford a pop socket that will likely break after 5 minutes of it being on.
However, I did buy all 3 of Jamie Genevieve’s tshirts and I don’t regret this one bit.
It’s hard to know what to do. It’s like being in high school, when defending yourself comes across the wrong away and you end up like the dickhead, even though it’s not you sending death threats. Not that teachers send you death threats, that’s kinda where the comparison ends. I’m always wary of that though, I never want to come across as condescending when I’m trying to educate people about blogging and earning money through social media. It almost feels as though there’s literally no point.
How do you feel about how bloggers and influencers are treated?